Dhruva College of Management

International Conference

• Within an indian company in india or any other country.
• Within the indian operations of a foreign company. 

• Sales & Marketing  
• People Management  
• Banking, Insurance & Finance
•  Business Strategy  
• Business Environment 
• Retailing  
• Outsourcing (BPO, KPO, RPO) 
• Rural Marketing 
•  Entrepreneurship 
• Family Business Management 
•  International Business 
• Marketing Communications
•  International operations

Dhruva College of Management organised an International Conference on Women Leadership in partnership with Simmons School of Management, USA and Foundation for Futuristic Cities , India on 10th January 2009. The theme of the Conference was “Steering Change – Women Leaders in Organizations and Society”.

The speakers were drawn from IT sector, Scientist Community, Human Resources Development, Media, Management Advisory Services.

Moderator: Ms. Karuna Gopal, President Foundation for Futuristic Cities & CEO Confluence Consulting.

Panelists: Dr. Radha Rama Devi (Former Head Centre for DNA Finger Printing & Diagnositcs), Ms. Raman Kaur (Financial Business Consultant, Infosys), Dr. Ratnaja Gogula (Product Manager, Kenexa Technologies), Ms. Sangeetha Devi (Chief Sub-Editor, The Hindu), Ms. Lalita Iyer (Sr. Correspondent AP, Malayalam Manorama & The Week), Ms. Usha Sri (General Manager, Satyam Computer Services), Ms. Lekha Sishta (Vice President HR & Talent Management, SumTotal Systems)

• Opportunities for women in various sectors despite the Global Financial Tsunami were discussed (Hitherto Conferences discussed only Women in IT or Women in Consulting).  In this conference, there was a cross-sectoral focus with a special cant on domestic markets
• The Challenges in climbing the Corporate Ladder  ( Glass Ceiling / Old Boys Network / Stereotyping) were discussed thread bare and ways to overcome those were nuanced.
• Mentoring and need to Mentor was established with examples.
• Power Dressing – Need for it, perceptions on it were discussed with much enthusiasm given the Global requirements for Women leadership in a Borderless world.
• The Silent Killers –  health issues and financial security in women were analyzed with precision.
• Multitasking – spinning plates, juggling balls and walking the tight rope were highlighted as competencies of women.
• Myth breaking was done when participants agreed the Men actually Mentor and help them grow while women do have self limiting beliefs.
• Men and Women have COMPLEMENTARY COMPETENCIES and there is no COMPETITION at all – was the final conclusion

International students from Simmons Business School, Boston, Massachusetts, were a highlight of the event.

Educators everywhere and business educators particularly, subscribe to practices that allow students to critically examine their own beliefs. As such, cases align with the tenets of social constructivism (Rovegno & Dolly, 2006; Sudzina, 1997).

Constructivism contends that learners construct knowledge, based on their ownexperiences, in an active process ‘facilitated’ by a teacher, rather than being lecturedto about predetermined knowledge (Sudzina, 1997). Not only is the practice of teaching contingent on effective skills, it also rests uponone’s ability to understand the minds of others through the words and actionsexpressed in the classroom.Yet for all its proven suitability for management education, there is a shortage ofcredible Indian management case studies. This competition aims at igniting thecreativity and expertise resident in our scholars in developing relevant casestudies with a uniquely Indian perspective to global business issues.



The Theme: Managing Business in India– A Global Perspective
One of the booming economies in the world, India offers tremendous opportunities to global companies. This alluring face of the Indian business landscape also presents many challenges. The theme of the case competition is to energize the development of materials related to Indian management issues and opportunities. Cases should address the unique characteristics of Indian businesses, to promote substantive discussion about Indian management practices and challenges. Cases should therefore describe a management issue occurring:

• Within an Indian company in India or any other country.
• Within the Indian operations of a foreign company.

The case studies, while centered on this theme, can be based on a variety of management subjects and industries. Case studies may address global and local issues in the areas of:

•  Sales & Marketing 
•  People Management 
•  Banking, Insurance & Financial Management
•  Behavioral Finance 
•  Business Strategy 
•  Business Environment
•  Retailing 
•  Outsourcing (BPO, KPO, RPO)
•  Rural Marketing 
•  Entrepreneurship
•  Family Business Management 
•  International Business