SNO
|
Name of the faculty
|
Title |
Journal Name
|
Vol no, Issue no, Page no |
Year & month of publication
|
| 1 |
Dr S Pratap Reddy |
Knowledge Democratization: A new paradigm to promote productivity |
Vidwat: The Indian Journal of Management |
Vol. 1, Issue 1, pp 9-13 |
Jan – June 2008 |
| 2 |
Dr S Pratap Reddy |
How Balanced is the Performance Measurement Through the Balanced Score Card |
Indian Journal of Finance |
Vol 1, No. 6 |
February-March 2008 |
| 3 |
Dr S Pratap Reddy |
Yaga Consulting: Paying the Price of Principled Leadership |
South Asian Journal of Management |
Vol. 13, No. 4, pp. 108-116 |
2006 |
| 4 |
Dr S Pratap Reddy |
Book Review of “The difficulty of being good: On the subtle art of Dharma” by Gurcharan Das |
Vidwat: The Indian Journal of Management |
Vol. 3, Issue 1, pp. 43-45 |
Jan-June 2010 |
| 5 |
Dhruva Consulting Group |
Amara Raja Group: Transforming lives by filling gaps |
Vidwat: The Indian Journal of Management |
Vol. 3, Issue 1, pp. 31-42 |
Jan – June 2010 |
| 6 |
Dhruva Consulting Group |
Shantha Biotechnics: Believing in a Dream |
Vidwat: The Indian Journal of Management |
Vol. 4, Issue 1, pp. 21-31 |
January-June 2011 |
| 7 |
Prof. Kunal Gaurav |
Understanding the factors Affecting Selection of a Transport Service Provider – An Empirical Analysis |
International Journal of Research in Commerce & Management |
Vol. 1, Issue. 2, pp. 30-39 |
June, 2010 |
| 8 |
Prof. Kunal Gaurav |
The Fall of Lehman Brothers: The Recession Way |
Indian Journal of Finance |
Vol. 4, No. 5, pp. 50-52 |
May, 2010 |
| 9 |
Prof. Kunal Gaurav |
Trust in Electronic Marketing |
Indian Journal of Marketing |
Vol. 40, No. 1, pp.49-52 |
January, 2010
|
| 10 |
Prof. Kunal Gaurav |
Indian Cotton Textile Industry: A Pre- and Post- Liberalization Comparative Study |
Vidwat: The Indian Journal of Management |
Vol. 2, No. 2, pp. 24-30 |
July-December 2009 |
| 11 |
Prof. Kunal Gaurav |
Impact of Relationship Marketing Strategy on Customer Loyalty |
The Icfaian Journal of Management Research |
Vol. 7, No. 11, pp. 7-21 |
November 2008 |
| 12 |
Prof. Kunal Gaurav |
International Advertising Strategy: Standardization or Adaptation |
Indian Journal of Marketing |
Vol. 38, No. 7, pp. 8-13 |
July 2008 |
| 13 |
Prof. Kunal Gaurav |
People Orientation in Indian Chemical Industry: A Qualitative Investigation |
The Icfaian Journal of Management Research |
Vol. 7, No. 5, pp. 56-63 |
May 2008 |
| 14 |
Prof. Kunal Gaurav |
Building Human Psycho-Technological Efficiency through Neuro Linguistic Programming |
ICFAI Journal of Soft Skills |
Vol. 1, No. 4, pp. 12-20 |
December 2007 |
| 15 |
Prof. Kunal Gaurav |
Group affiliation and Firm Performance: Evidence from Indian Cotton Textile Industry |
ICFAI Journal of Business Strategy |
Vol. 4, No. 3, pp. 37-48 |
September 2007 |
| 16 |
Prof. Kunal Gaurav |
Impact of Price & Promotion on Sales: Evidence from American Bath Soap Industry |
Marketology |
Vol. 1, No. 4, pp. 9-16 |
April-June 2007 |
| 17 |
Prof. Kunal Gaurav |
In-film Advertising: Entertainment with Advertising |
Advertising Express |
Vol. 11, No. 1, pp. 21-25 |
January 2011 |
| 18 |
Prof. Kunal Gaurav |
Employee Attrition: A Wakeup Call for Management |
Global CEO |
Vol. 8, Issue 12, pp. 49-52 |
December 2008 |
| 19 |
Prof. Kunal Gaurav |
Corporate Rebranding: Old Wine in a New Bottle |
Advertising Express |
Vol. 8, Issue 10, pp. 19-23 |
October 2008 |
| 20 |
Prof. Kunal Gaurav |
Succession Management: Lead the Tomorrow’s Leaders |
HRM Review |
Vol. 8, Issue 4, pp. 20-25 |
April 2008 |
| 21 |
Prof. Kunal Gaurav |
AB’S Acquisition of Trinethra: The Road Ahead |
Global CEO |
Vol. 8, Issue 2, pp. 59 -66 |
February 2008 |
| 22 |
Prof. Kunal Gaurav |
Testimonial Advertising: Power of Evidence |
Advertising Expres |
Vol. 8, Issue 2, pp. 51-55 |
February 2008 |
| 23 |
Prof. Kunal Gaurav |
RFID: A Novel tool for Marketing Research |
Advertising Express |
Vol. 7, Issue 12, pp. 32-38 |
December 2007 |
| 24 |
Prof. Kunal Gaurav |
Consumerism: Changing with time! |
Global CEO |
Vol. 7, Issue 12, pp. 45-50 |
December 2007 |
| 25 |
Prof. Kunal Gaurav |
Film-based Merchandising: Memories Never Die |
Advertising Express |
Vol. 7, Issue 9, pp. 15-18 |
September 2007 |
| 26 |
Prof. Kunal Gaurav |
Organizational culture: A metaphor for conflict resolution |
Global CEO |
Vol. 7, Issue 9, pp. 39-42 |
September, 2007 |
| 27 |
Prof. Kunal Gaurav |
City Branding: Old wine in a new bottle |
Advertising Express |
Vol. 7, Issue 7, pp. 13-19 |
July 2007 |
| 28 |
Prof. Kunal Gaurav |
Attitude Management: Key to Success |
MBA Review |
Vol. 6, Issue 7, pp. 56-58 |
July 2007 |
| 29 |
Prof. Kunal Gaurav |
Net Promoter Score: A brand new approach to measure customer satisfaction |
Advertising Express |
Vol. 7, Issue 6, pp. 54-58 |
June 2007 |
| 30 |
Prof. Kunal Gaurav |
Change Management: Survival of the fittest |
HRM Review |
Vol. 7, Issue 6, pp. 61-66 |
June 2007 |
| 31 |
Prof. Kunal Gaurav |
IT Revolution and Changing Face of Rural India |
E-Business |
Vol. 7, Issue 5, pp. 47-52 |
May 2007 |
| 32 |
Prof. Kunal Gaurav |
Shock Advertising: Compelling You to Remember |
Advertising Express |
Vol. 7, Issue 5, pp. 41-46 |
May 2007 |
| 33 |
Prof. Kunal Gaurav |
Permission Marketing: A shift from interruption to invitation |
Marketing Mastermind |
Vol. 7, Issue 4, pp. 32- 34 |
April 2007 |
| 34 |
Prof. Kunal Gaurav |
Labor warehouse: Crunch of number & skills |
HRM Review |
Vol. 7, Issue 4, pp.35- 38 |
April 2007 |
| 35 |
Prof. Kunal Gaurav |
Neuromarketing - Searching for buy buttons in the Consumer’s Brain |
Advertising Express |
Vol. 7, Issue 3, pp.14-17 |
March 2007 |
| 36 |
Prof. Kunal Gaurav |
Knowledge Management |
MBA Review |
Vol. 6, Issue 3, pp.49-52 |
March 2007 |
| 37 |
Dr. Satya Prasad VK |
A Study on Indian Edible Oil Imports –Pre and Post WTO’ |
AIM Explore |
|
Jan- June 2010 |
| 38 |
Dr. Satya Prasad VK |
Book review of ‘Imagining India – Ideas for New century’, by Nandan Nilekani |
Vidwat: The Indian Journal of Management |
Vol. 2, No. 2, pp. 31-32 |
July-December 2009 |
| 39 |
Dr. Satya Prasad VK |
Green Marketing – Greener Pastures |
Innovations in the Route to Win Markets - IPE |
|
December 2009 |
| 40 |
Dr. Satya Prasad VK |
Retailing in India – Challenges and Opportunities |
Global Business Recession: Lessons Learnt - PIM |
|
January 2010 |
| 41 |
Prof. Chakravarthi JSK |
Online Travel distribution in India – In transition?? |
Seventh AIMS International Conference on Management |
|
December, 2009 |
| 42 |
Prof. Chakravarthi JSK |
Rural Entrepreneurship – an undiscovered dreamland |
Role and Challenges of Entrepreneurship Development - RAMIAH COLLEGE, BANGALORE |
|
May, 2010 |
| 43 |
Prof. Rajkumar Pillay |
Teaching Concepts of Probability: A Case Study Methodology for B-Schools |
IJMR |
Vol. VIII, No. 7, pp. 34-44 |
July,2009 |
| 44 |
Prof. Rajkumar Pillay |
What's Inside?: A Case for Component / Ingredient Branding |
Effective Executive |
Volume XII, No.11 |
November, 2009 |
| 45 |
Prof. S Narsimhulu |
Performance evaluation of mutual fund industry in India |
Vidwat: The Indian Journal of Management |
Vol. 3, Issue 1, pp. 24 -30 |
Jan – June 2010 |