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Home Research & Publications Faculty Publications National Publications

National Publications

SNO
Name of the faculty
Title Journal Name
Vol no, Issue no, Page no Year & month of publication
1 Prof. Nikhil Atale
A Comparative Review of CSR Practices of Four Central Public Sector Enterprises in Energy and Power Sector in India The Indian Journal of Social Work
( IJSW )
Nill Nill
2 Dhruva Consulting Group Dr Jayaprakash Narayan: A Maverick/ Enigmatic Politician or a Renaissance Statesman of True Democratic Values? Vidwat: The Indian Journal of Management Vol. 5, Issue 2, pp. 34- 37 July- Dec 2012
3 Prof. Priya Iyengar What, When, Where, Why and How: Know the Specifics of Your Communication Vidwat: The Indian Journal of Management Vol. 5, Issue 2, pp. 22- 24 July- Dec 2012
4 Prof. Nikhil Atale A Decade of BRICs: Prospects and Challenges for the Next Decade Vidwat: The Indian Journal of Management Vol. 5, Issue 2, pp. 16- 21 July- Dec 2012
5 Dhruva Consulting Group The Making, Unmaking and Remaking of Pennar Group: Engineering Excellence Through Leadership Vidwat: The Indian Journal of Management Vol. 5, Issue 1, pp. 04- 13 Jan- June 2012
6

Ms G Aruna Yagna Narayana Infrastructure Support for the Growth of Biotech Industry at Genome Vallay, Hyderabad Vidwat: The Indian Journal of Management
Vol. 4, Issue 2, pp. 23- 30 July- Dec 2011
7 Dhruva Consulting Group Shantha Biotechnics: Believing in a Dream Vidwat: The Indian Journal of Management Vol. 4, Issue 1, pp. 21-31 Jan-June 2011
8 Prof. Kunal Gaurav In-film Advertising: Entertainment with Advertising Advertising Express Vol. 11, No. 1, pp. 21-25 Jan 2011
9 Prof. Kunal Gaurav Understanding the factors Affecting Selection of a Transport Service Provider – An Empirical Analysis International Journal of Research in Commerce & Management Vol. 1, Issue. 2, pp. 30-39 June 2010
10 Prof. Kunal Gaurav The Fall of Lehman Brothers: The Recession Way
Indian Journal of Finance
Vol. 4, No.  5, pp. 50-52
May, 2010
11 Prof. Chakravarthi JSK
Rural Entrepreneurship – an undiscovered dreamland
Role and Challenges of Entrepreneurship Development - RAMIAH COLLEGE, BANGALORE

May, 2010
12 Prof. S Narsimhulu
Performance evaluation of mutual fund industry in India
Vidwat: The Indian Journal of Management
Vol. 3, Issue 1, pp. 24 -30
Jan – June 2010
13 Dr. Satya Prasad VK
A Study on Indian Edible Oil Imports –Pre and Post WTO’
AIM Explore

Jan- June 2010
14 Dhruva Consulting Group
Amara Raja Group: Transforming lives by filling gaps
Vidwat: The Indian Journal of Management
Vol. 3, Issue 1, pp. 31-42
Jan – June 2010
15 Dr S Pratap Reddy
Book Review of “The difficulty of being good: On the subtle art of Dharma” by Gurcharan Das
Vidwat: The Indian Journal of Management
Vol. 3, Issue 1, pp. 43-45
Jan-June 2010
16 Prof. Kunal Gaurav Trust in Electronic Marketing
Indian Journal of Marketing
Vol. 40, No. 1, pp.49-52
January, 2010
17 Dr. Satya Prasad VK
Retailing in India – Challenges and Opportunities
Global Business Recession: Lessons Learnt - PIM

Jan 2010
18 Dr. Satya Prasad VK
Green Marketing – Greener Pastures
Innovations in the Route to Win Markets - IPE

Dec 2009
19 Prof. Chakravarthi JSK
Online Travel distribution in India – In transition??
Seventh AIMS International Conference on Management

Dec 2009
20 Prof. Rajkumar Pillay
What's Inside?: A Case for Component / Ingredient Branding
Effective Executive
Volume XII, No.11
November, 2009
21 Dr. Satya Prasad VK
Book review of  ‘Imagining India – Ideas for New century’, by Nandan Nilekani
Vidwat: The Indian Journal of Management
Vol. 2, No. 2, pp. 31-32
July-Dec 2009
22 Prof. Kunal Gaurav Indian Cotton Textile Industry: A Pre- and Post- Liberalization Comparative Study
Vidwat: The Indian Journal of Management
Vol. 2, No. 2, pp. 24-30
July-Dec 2009
23 Prof. Rajkumar Pillay
Teaching Concepts of Probability: A Case Study Methodology for B-Schools
IJMR
Vol. VIII, No. 7, pp. 34-44
July,2009
24 Prof. Kunal Gaurav Employee Attrition: A Wakeup Call for Management
Global CEO
Vol. 8, Issue 12, pp. 49-52
Dec 2008
25 Prof. Kunal Gaurav Impact of Relationship Marketing Strategy on Customer Loyalty
The Icfaian Journal of Management Research
Vol. 7, No. 11, pp. 7-21
Nov 2008
26 Prof. Kunal Gaurav Corporate Rebranding: Old Wine in a New Bottle
Advertising Express
Vol. 8, Issue 10, pp. 19-23
Oct 2008
27 Prof. Kunal Gaurav International Advertising Strategy: Standardization or Adaptation
Indian Journal of Marketing
Vol. 38, No. 7, pp. 8-13
July 2008
28 Prof. Kunal Gaurav People Orientation in Indian Chemical Industry: A Qualitative Investigation
The Icfaian Journal of Management Research
Vol. 7, No. 5, pp. 56-63
May 2008
29 Prof. Kunal Gaurav Succession Management: Lead the Tomorrow’s Leaders
HRM Review
Vol. 8, Issue 4, pp. 20-25
April 2008
30 Prof. Kunal Gaurav AB’S Acquisition of Trinethra: The Road Ahead
Global CEO
Vol. 8, Issue 2, pp. 59 -66
Feb 2008
31 Prof. Kunal Gaurav Testimonial Advertising: Power of Evidence
Advertising Express Vol. 8, Issue 2, pp. 51-55
Feb 2008
32 Dr S Pratap Reddy
How Balanced is the Performance Measurement Through the Balanced Score Card
Indian Journal of Finance
Vol 1,  No. 6
Feb- Mar 2008
33 Dr S Pratap Reddy
Knowledge Democratization: A new paradigm to promote productivity
Vidwat: The Indian Journal of Management
Vol. 1, Issue 1, pp 9-13
Jan – June 2008
34 Prof. Kunal Gaurav Building Human Psycho-Technological Efficiency through Neuro Linguistic Programming ICFAI Journal of Soft Skills Vol. 1, No. 4, pp. 12-20 December 2007
35 Prof. Kunal Gaurav RFID: A Novel tool for Marketing Research
Advertising Express Vol. 7, Issue 12, pp. 32-38
Dec 2007
36 Prof. Kunal Gaurav Consumerism: Changing with time!
Global CEO
Vol. 7, Issue 12, pp. 45-50
Dec 2007
37 Prof. Kunal Gaurav Film-based Merchandising: Memories Never Die
Advertising Express
Vol. 7, Issue 9, pp. 15-18
Sep 2007
38 Prof. Kunal Gaurav Organizational culture: A metaphor for conflict resolution
Global CEO
Vol. 7, Issue 9, pp. 39-42
Sep 2007
39 Prof. Kunal Gaurav Group affiliation and Firm Performance: Evidence from Indian Cotton Textile Industry CFAI Journal of Business Strategy Vol. 4, No. 3, pp. 37-48 Sep 2007
40 Prof. Kunal Gaurav City Branding: Old wine in a new bottle
Advertising Express
Vol. 7, Issue 7, pp. 13-19
July 2007
41 Prof. Kunal Gaurav
Attitude Management: Key to Success
MBA Review
Vol. 6, Issue 7, pp. 56-58 July 2007
42 Prof. Kunal Gaurav
Net Promoter Score: A brand new approach to measure customer satisfaction
Advertising Expresst Vol. 7, Issue 6, pp. 54-58
June 2007
43 Prof. Kunal Gaurav
Change Management: Survival of the fittest
HRM Review
Vol. 7, Issue 6, pp. 61-66 June 2007
44
Prof. Kunal Gaurav
T Revolution and Changing Face of Rural India
E-Business
Vol. 7, Issue 5, pp. 47-52 May 2007
45
Prof. Kunal Gaurav
Shock Advertising: Compelling You to Remember
Advertising Express
Vol. 7, Issue 5, pp. 41-46 May 2007
46 Prof. Kunal Gaurav Impact of Price & Promotion on Sales: Evidence from American Bath Soap Industry Marketology Vol. 1, No. 4, pp. 9-16 April- June 2007
47 Prof. Kunal Gaurav
Permission Marketing: A shift from interruption to invitation
Marketing Mastermind
Vol. 7, Issue 4,      pp. 32- 34 Apr 2007
48 Prof. Kunal Gaurav
Labor warehouse: Crunch of number & skills
HRM Review
Vol. 7, Issue 4, pp.35- 38
Apr 2007
49 Prof. Kunal Gaurav
Neuromarketing - Searching for buy buttons in the Consumer’s Brain
Advertising Express
Vol. 7, Issue 3, pp.14-17
Mar 2007
50 Prof. Kunal Gaurav
Knowledge Management
MBA Review
Vol. 6, Issue 3, pp.49-52
March 2007
51 Dr S Pratap Reddy Yaga Consulting: Paying the Price of Principled Leadership South Asian Journal of Management Vol. 13, No. 4, pp. 108-116 2006

 
 

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