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Faculty Publications

National Publications

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 Name of the faculty
 Title Journal Name
 Vol no, Issue no, Page no Year & month of publication
1 Dr S Pratap Reddy Knowledge Democratization: A new paradigm to promote productivity Vidwat: The Indian Journal of Management Vol. 1, Issue 1, pp 9-13 Jan – June 2008
2 Dr S Pratap Reddy How Balanced is the Performance Measurement Through the Balanced Score Card Indian Journal of Finance Vol 1,  No. 6 February-March 2008
3 Dr S Pratap Reddy Yaga Consulting: Paying the Price of Principled Leadership South     Asian Journal of Management Vol. 13, No. 4, pp. 108-116 2006
4 Dr S Pratap Reddy Book Review of “The difficulty of being good: On the subtle art of Dharma” by Gurcharan Das Vidwat: The Indian Journal of Management Vol. 3, Issue 1, pp. 43-45 Jan-June 2010
5 Dhruva Consulting Group Amara Raja Group: Transforming lives by filling gaps Vidwat: The Indian Journal of Management Vol. 3, Issue 1, pp. 31-42 Jan – June 2010
6 Dhruva Consulting Group Shantha Biotechnics: Believing in a Dream Vidwat: The Indian Journal of Management Vol. 4, Issue 1, pp. 21-31 January-June 2011
7 Prof. Kunal Gaurav Understanding the factors Affecting Selection of a Transport Service Provider – An Empirical Analysis International Journal of Research in Commerce & Management Vol. 1, Issue. 2, pp. 30-39 June, 2010
8 Prof. Kunal Gaurav The Fall of Lehman Brothers: The Recession Way Indian Journal of Finance Vol. 4, No.  5, pp. 50-52 May, 2010
9 Prof. Kunal Gaurav Trust in Electronic Marketing Indian Journal of Marketing Vol. 40, No. 1, pp.49-52 January, 2010
10 Prof. Kunal Gaurav Indian Cotton Textile Industry: A Pre- and Post- Liberalization Comparative Study Vidwat: The Indian Journal of Management Vol. 2, No. 2, pp. 24-30 July-December 2009
11 Prof. Kunal Gaurav Impact of Relationship Marketing Strategy on Customer Loyalty The Icfaian Journal of Management Research Vol. 7, No. 11, pp. 7-21 November 2008
12 Prof. Kunal Gaurav International Advertising Strategy: Standardization or Adaptation Indian Journal of Marketing Vol. 38, No. 7, pp. 8-13 July 2008
13 Prof. Kunal Gaurav People Orientation in Indian Chemical Industry: A Qualitative Investigation The Icfaian Journal of Management Research Vol. 7, No. 5, pp. 56-63 May 2008
14 Prof. Kunal Gaurav Building Human Psycho-Technological Efficiency through Neuro Linguistic Programming ICFAI Journal of Soft Skills Vol. 1, No. 4, pp. 12-20 December 2007
15 Prof. Kunal Gaurav Group affiliation and Firm Performance: Evidence from Indian Cotton Textile Industry ICFAI Journal of Business Strategy Vol. 4, No. 3, pp. 37-48 September 2007
16 Prof. Kunal Gaurav Impact of Price & Promotion on Sales: Evidence from American Bath Soap Industry Marketology Vol. 1, No. 4, pp. 9-16 April-June 2007
17 Prof. Kunal Gaurav In-film Advertising: Entertainment with Advertising Advertising Express Vol. 11, No. 1, pp. 21-25 January 2011
18 Prof. Kunal Gaurav Employee Attrition: A Wakeup Call for Management Global CEO Vol. 8, Issue 12, pp. 49-52 December 2008
19 Prof. Kunal Gaurav Corporate Rebranding: Old Wine in a New Bottle Advertising Express Vol. 8, Issue 10, pp. 19-23 October 2008
20 Prof. Kunal Gaurav Succession Management: Lead the Tomorrow’s Leaders HRM Review Vol. 8, Issue 4, pp. 20-25 April 2008
21 Prof. Kunal Gaurav AB’S Acquisition of Trinethra: The Road Ahead Global CEO Vol. 8, Issue 2, pp. 59 -66 February 2008
22 Prof. Kunal Gaurav Testimonial Advertising: Power of Evidence Advertising Expres Vol. 8, Issue 2, pp. 51-55 February 2008
23 Prof. Kunal Gaurav RFID: A Novel tool for Marketing Research Advertising Express Vol. 7, Issue 12, pp. 32-38 December 2007
24 Prof. Kunal Gaurav Consumerism: Changing with time! Global CEO Vol. 7, Issue 12, pp. 45-50 December 2007
25 Prof. Kunal Gaurav Film-based Merchandising: Memories Never Die Advertising Express Vol. 7, Issue 9, pp. 15-18 September 2007
26 Prof. Kunal Gaurav Organizational culture: A metaphor for conflict resolution Global CEO Vol. 7, Issue 9, pp. 39-42 September, 2007
27 Prof. Kunal Gaurav City Branding: Old wine in a new bottle Advertising Express Vol. 7, Issue 7, pp. 13-19 July 2007
28 Prof. Kunal Gaurav Attitude Management: Key to Success MBA Review Vol. 6, Issue 7, pp. 56-58 July 2007
29 Prof. Kunal Gaurav Net Promoter Score: A brand new approach to measure customer satisfaction Advertising Express Vol. 7, Issue 6, pp. 54-58 June 2007
30 Prof. Kunal Gaurav Change Management: Survival of the fittest HRM Review Vol. 7, Issue 6, pp. 61-66 June 2007
31 Prof. Kunal Gaurav IT Revolution and Changing Face of Rural India E-Business Vol. 7, Issue 5, pp. 47-52 May 2007
32 Prof. Kunal Gaurav Shock Advertising: Compelling You to Remember Advertising Express Vol. 7, Issue 5, pp. 41-46 May 2007
33 Prof. Kunal Gaurav Permission Marketing: A shift from interruption to invitation Marketing Mastermind Vol. 7, Issue 4,      pp. 32- 34 April 2007
34 Prof. Kunal Gaurav Labor warehouse: Crunch of number & skills HRM Review Vol. 7, Issue 4, pp.35- 38 April 2007
35 Prof. Kunal Gaurav Neuromarketing - Searching for buy buttons in the Consumer’s Brain Advertising Express Vol. 7, Issue 3, pp.14-17 March 2007
36 Prof. Kunal Gaurav Knowledge Management MBA Review Vol. 6, Issue 3, pp.49-52 March 2007
37 Dr. Satya Prasad VK A Study on Indian Edible Oil Imports –Pre and Post WTO’ AIM Explore Jan- June 2010
38 Dr. Satya Prasad VK Book review of  ‘Imagining India – Ideas for New century’, by Nandan Nilekani Vidwat: The Indian Journal of Management Vol. 2, No. 2, pp. 31-32 July-December 2009
39 Dr. Satya Prasad VK Green Marketing – Greener Pastures Innovations in the Route to Win Markets - IPE December 2009
40 Dr. Satya Prasad VK Retailing in India – Challenges and Opportunities Global Business Recession: Lessons Learnt - PIM January 2010
41 Prof. Chakravarthi JSK Online Travel distribution in India – In transition?? Seventh AIMS International Conference on Management December, 2009
42 Prof. Chakravarthi JSK Rural Entrepreneurship – an undiscovered dreamland Role and Challenges of Entrepreneurship Development - RAMIAH COLLEGE, BANGALORE May, 2010
43 Prof. Rajkumar Pillay Teaching Concepts of Probability: A Case Study Methodology for B-Schools IJMR Vol. VIII, No. 7, pp. 34-44 July,2009
44 Prof. Rajkumar Pillay What's Inside?: A Case for Component / Ingredient Branding Effective Executive Volume XII, No.11 November, 2009
45 Prof. S Narsimhulu Performance evaluation of mutual fund industry in India Vidwat: The Indian Journal of Management Vol. 3, Issue 1, pp. 24 -30 Jan – June 2010

 
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